Leadership ‘Brand Is Synonymous With Business Now’: Tess Robinson The creative director and Smack Bang Designs founder discusses 'overnight success', the definition of a hot mess, and the duality of motherhood and business. By Emily J. Brooks Leadership The creative director and Smack Bang Designs founder discusses 'overnight success', the definition of a hot mess, and the duality of motherhood and business. By Emily J. Brooks Previous article Six Women On How They Deal With Seriously Anxious Days Next article Atlassian’s Dominic Price Wants You To Ask Yourself These Four Questions Tess Robinson doesn’t believe in overnight success.The creative director and founder of creative agency Smack Bang Designs believes there are many hard years in the making of every ‘overnight success’. Her ‘overnight success’ started when she was 22-years-old, having just dropped out of her fourth university degree. Instead of choosing another or starting her career working for someone else, Robinson founded Smack Bang Designs without any industry experience. thedebrief Best Of Future Women Diamond Meet the leaders: Erin Vincent By Odessa Blain Diamond Meet the leaders: Malini Raj By Odessa Blain Diamond Meet the leaders: Azmeena Hussain By Odessa Blain Diamond Meet the leaders: Shannan Dodson By Odessa Blain Diamond Meet the leaders: Elly Desmarchelier By Odessa Blain Equity A sneak peek inside the sold-out budget event By Odessa Blain Equity Inside the shared joke between Gallagher and Wong By Odessa Blain Leadership “Let’s lower the bar”: Why this CEO wants women to do a whole lot less By FW Your inbox just got smarter If you’re not a member, sign up to our newsletter to get the best of Future Women in your inbox.