If 2019’s wellness buzzwords were ‘grit’ and ‘burnout’, 2020 is all about ‘resilience’ – but not as you know it.
“Resilience isn’t about toughening up,” The Future Laboratory’s co-founder Martin Raymond explains in their recent ‘Resilience Report’. “It’s about relearning, rebooting and recalibrating brands, businesses, corporations and, more importantly, ourselves, as we push back against the age of ‘SAFE’ – sanitised spaces, anonymous branding, faltering organisations and erratic responses to those big questions of our age.”
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