Why Are Millennial Women So Obsessed With Astrology?

Before making any major life decision, Lara has taken to booking in a tarot card reading. “I want reassurance that I’m on the right path,” she says.

Lara is one of many millennials looking to the stars for guidance. They include Katy Perry and Taylor Swift who reportedly bonded over a mutual affection for horoscope readings (and blame their star signs for their well-publicised fall out). Alexandria Ocasio-Cortez’s former life coach, Megan Hellerer, recently referenced Saturn Return in an interview with New York Magazine. Then there’s Roxanne Gay and Lizzo who have both been gifted readings by renowned LA-based astrologer Chani Nicholas. And, if you needed any further proof that astrology has gone mainstream (aside from the memes flooding your Instagram feed), Spotify has added a daily horoscopes podcast, Bumble now lets users filter matches based on star sign, and every second woman I know receives a Co-Star notification each morning.