Wealth

How A Suitcase Propelled Steph Korey And Jen Rubio To Stardom

In the first of our Founded series, Away co-founders reveal how to work with setbacks, dismal statistics, and the unknown.

By Emily Brooks

Wealth

In the first of our Founded series, Away co-founders reveal how to work with setbacks, dismal statistics, and the unknown.

By Emily Brooks

Steph Korey and Jen Rubio started at Warby Parker on the same day, so when the idea for a direct-to-consumer luggage company came about, it was only a matter of time before the pair revolutionised the luxury travel industry.

Much like Warby Parker’s direct-to-consumer eyewear brand (the company became the first to sell affordable glasses online), Korey and Rubio’s company, Away, undercuts the luxury luggage market. Designing suitcases with the same double spinner wheels and German polycarbonate shells of premium $700 suitcases, the company’s markup from production cost is only slight and includes a lifetime guarantee. After interviewing 800 frequent flyers before manufacturing, the founders settled on a US$225 suitcase with a patented compression system and built-in USB charger, contributing to first year sales exceeding US$12 million.

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Help us smash it by becoming a Future Woman for as little as $7 a month.

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