Member Of The Month

Cecille Weldon: ‘I Was Waiting For Future Women Without Realising It’

The property expert on how she measures success.

By Becky Hansen

Member Of The Month

The property expert on how she measures success.

By Becky Hansen

Cecille is the creator of the Banksia award winning Liveability Real Estate Framework. Developed to drive a new value proposition in real estate, this groundbreaking property marketing framework includes a new professional pathway in real estate, the Liveability Real Estate Specialist, and the collaborative consumer portal So in a nutshell, she’s setting the bar very high for our future Member’s Of The Month.

Cecille is a true entrepreneur and began her first business at age 16. In addition to the Liveability Real Estate Framework, Cecille has also created a personal time management system, Organic Time Management, which is outlined in her book Travelling with Time

Cecille joins us for a Q and A that will leave you feeling motivated for the day ahead.

What are you reading right now? I have two choices, which I may read simultaneously. Circe by Madeline Miller, which is the NSW Art Gallery book club selection. I’m reading this without any background which is part of the excitement. I’m also reading Exactly: How Precision Engineers Created The Modern World by Simon Winchester. The subject fascinates me, it’s about how connections matter, and how so many outcomes are determined by how well things connect.

The most remarkable woman you’ve ever met? One of the most impressive women I’ve met is Rachel Botsman. I heard her speak years ago and she was generous with her time and encouraged me when my ideas were just a vague gut-feel. As a woman she is the magic blend of style, grace, intelligence, warmth and insight that’s just so impressive. She foresaw the sharing economy with her book on collaborative consumption,What’s Mine is Yours: The Rise Of Collaborative Consumption and her latest book Who Can You Trust? How Technology Brought Us Together And Why It Might Drive Us Apart is once again timely and relevant. I recommend watching her TED talks (they’ve had 3.5 million views) and she was voted one of the world’s top 20 speakers to keynote your conference by Monocle.

How would you describe yourself? A bundle of contradictions; strong and sensitive, realist/optimist, resilient, solution-focused, overly responsible, creative and questioning.

Image credit: Instagram @cecilleweldon

What advice would you give to up and coming entrepreneurs? Remember entrepreneurs are change makers, but your idea will change you first. Be ready for a personal transformation around who you are in the world, what you know and what you have yet to learn, the timing and form of your idea and most importantly your measure of success and failure. It’s important to reassess your measure of success annually, as it will allow you to develop a full bodied, whole person idea of success that will keep you going through the tough times. And in the tough times don’t be too negative. Whatever happens, it’s just a result (neither good not bad). Just take the result and use it to refine and evolve your idea, that’s the way you will reach meet your market’s sweet spot in the end. You can make change wherever you find yourself. You don’t always need to disrupt, you can “meaningfully disturb”.

Why have you joined Future Women? I was waiting for Future Women without realising it. A place to connect across the generations of women (right now we are all wisdom keepers). A space for vibrant social collaborations and for measured debate from all angles about the issues that are swirling around us as women right now. My daughter is a big believer in the power of space “you create the space and the space creates the connections”. That’s why I joined. I’m in it for the whole journey and excited to see what a force we will become collectively and individually.


“You can make change wherever you find yourself. You don’t always need to disrupt, you can ‘meaningfully disturb’.”


What’s your number one time management tip? Work on the things you avoid and give you a sense of dread. It could be a phone call you need to make, an email you need to send, a bill you need to pay. If you’re avoiding it then there’s a reason. For some reason your learning has frozen around this task and you’re going to need this understanding in your day-to-day work. It’s a crazy paradox about time; spending time working on what on your plate right is not the best way to manage time. What’s best is working on what you’re avoiding, that’s draining your energy and holding you back from managing your time more effectively. So chip away at the “avoids”, they’ll bring you the unexpected surprise of more time.

Where did the inspiration for your Liveability Real Estate Framework come from? It was while I was searching for a competitive advantage opportunity for a brand I was working for. I began with no prior ideas. I just sat and listened carefully to the heart beat of the business and reflected on the future, on what was coming done the line. I started to track a tiny shift in what people were wanting when looking at properties that indicated a bigger consumer concern. It was like listening to the rumble of a heavy vehicle coming down the road miles away. I knew it was coming and now I knew what I needed to do to make sure we all ready when it was upon us.

The housing market is terrifying in Australia. Do you see a positive shift on the horizon? The big shift is in the way we value our properties. Though the Liveability Real Estate Framework we are seeing more information being delivered by better trained agents and property managers about the potential running cost of properties. This is an important shift as it allows you to make better decision when searching for property and take control of your ongoing affordability and savings potential.

Creativity is pivotal in the way you operate in business. How have you fostered this in your work? Creativity swings into action when there is no way through, so it’s an approach to problem solving in life and business. When I found myself a single mum with two small children under three, I used it to redefine my ideas about motherhood. Creativity helped me see possibilities when otherwise I would have just felt overwhelmed and powerless. Creativity sometimes begins as a sort of dissatisfaction or tension but don’t let it just stay there. Sit with the uncomfortable and think “how can I re-frame this situation to feel better to find a way through?” “What do I wish I had right now and think about how you might find it or create it?” Remember in these moments you are your own market, so you may have already completed your first “kitchen floor market research”.

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