Elizabeth von der Goltz, NET-A-PORTER’s Global Buying Director, kick starts each day with a home-whizzed kale, purslane and spirulina smoothie alongside a probiotic drink. En route to the office she checks emails, scans the headlines of the New York Times and has a quick browse through Instagram—leaving WWD and Business of Fashion until later in the day unless there’s a breaking news alert. This morning routine is important for London-based Goltz, who is often on the road for work—on trips that include “the shows”, trend hunting, and nurturing up-and-coming designers—wielding NET-A-PORTER’s financial clout everywhere she goes.
The customer is at the heart of everything at NET-A-PORTER, the online platform founded in 2000 by Natalie Massenet with a sole purpose – bringing the best curation of brands to the fingertips of fashion shoppers. “Today, in an age where convenience takes precedence over everything, we are constantly finding ways to leverage technology to constantly improve the customer experience,” says Goltz, of their seven million daily female customers. “We are continually looking at how we can serve our woman better. From expanding the designers we stock, diversifying into the beauty category to most recently launching kidswear pop ups with Gucci, Dolce & Gabbana and Moncler, we want to be there for every element of our customers’ lives.”
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