Beauty These New Beauty Brands Won’t Promise To Make You Look Younger 'Pro-age' is the new beauty buzzword as solution-based hair and skincare aimed at menopausal women shake up the shelves. Meet the disruptors leading the charge. By Natalie Cornish Published 22 July, 2019 Beauty These New Beauty Brands Won’t Promise To Make You Look Younger 'Pro-age' is the new beauty buzzword as solution-based hair and skincare aimed at menopausal women shake up the shelves. Meet the disruptors leading the charge. By Natalie Cornish Published 22 July, 2019 Previous article Today Is A Gift, Which Is Why It Is Called The Present Next article Six Women On How They Deal With Seriously Anxious Days When Sonsoles Gonzalez, a 25-year veteran of the beauty industry, noticed her hair greying and thinning in her late-40s, she knew she was experiencing a wider, untapped ‘cosmetic’ issue: the menopause.“Greying required me to colour every four weeks and my thick black pony tail became thinner,” she tells Future Women. “I started struggling to find products that could work with my changing hair. I noticed how really no-one was talking to me. I wasn’t surprised, having been part of that industry for many years. I can tell you we spent no time on this target.” Beauty Looking forward Best Of Future Women Wellbeing Behind the mask: How to master anxiety in the workplace By Georgie Collinson Wellbeing How Krystal Barter is changing healthcare By Melanie Dimmitt Wellbeing Domestic violence systems are failing children and young people: a message this National Child Protection Week By Conor Pall Wellbeing It took an ADHD diagnosis and a breakdown to change my relationship with work By Sally Spicer Gender diversity Soft Power By Briana Blackett Gender diversity Cyber expert laments “lost generation” in online misogyny panel By Sally Spicer Gender diversity Is this at the bottom of your To-Do list? By Briana Blackett Wellbeing How being a ‘good girl’ is holding you back By Dr Michelle McQuaid Your inbox just got smarter If you’re not a member, sign up to our newsletter to get the best of Future Women in your inbox.