‘Being Known Helps, What You’re Known For Matters’: Uber’s Comms Directors On Reputation, Authenticity & Saying Sorry

Facebook’s behaviour might be making global headlines currently, but it wasn’t so long ago that accusations about Uber’s culture were dominating the front pages. Since then the ride sharing start-up has been on a mission to become more open, honest and authentic about how it does business.

Uber’s Matt Kallman, Head of Communications in San Francisco, and Michelle Wood, Director of Communications in Australia and New Zealand, sit at the frontline of the headlines. They’re responsible for driving Uber’s reputation forward and delivering its mission, encompassing internal and external communications, stakeholder relations and community engagement efforts.