Start-ups ‘The Secret To Success Is Just Turning Up’ Pip Edwards, Cyan Ta'eed and Catriona Wallace talk startups and success with Sylvia Jeffreys at Future Women's Next Gen Innovators event with Vivid. By Emily J. Brooks Start-ups Pip Edwards, Cyan Ta'eed and Catriona Wallace talk startups and success with Sylvia Jeffreys at Future Women's Next Gen Innovators event with Vivid. By Emily J. Brooks Previous article Ultra Violette Co-Founder Rebecca Jefferd On The Rise Of Her Skincare Startup Next article Motherhood And Me: How Being A Mum Became More Demanding Founders are the new rockstars. Everyone wants to be one. So last week, Future Women teamed up with Vivid to hold a compelling panel discussion between female entrepreneurs who are breaking the mould. Host Sylvia Jeffreys spoke with Pip Edwards, co-founder of P.E. Nation, Catriona Wallace, founder of Flamingo AI, and Cyan Ta’eed, co-founder of Envato (also founder of Hey Tiger and Milkshake).As Australian women represent only 34 percent of entrepreneurs in the country, they discussed how women can get their idea off the ground and see it through to success. From ridding your expectations of perfectionism to becoming comfortable with failing and getting up again, these three founders agreed on one thing. When you have such a passion for your vision and business, the days may be difficult but it’s never been easier to get out of bed. Here, they each divulge a piece of advice for budding female entrepreneurs. lookingforward Best Of Future Women Equity New interactive series highlights what determines women’s financial fate By FW Equity A sneak peek inside the sold-out budget event By Odessa Blain Equity Inside the shared joke between Gallagher and Wong By Odessa Blain Wellbeing Awww, you shouldn’t have. By FW Equity In 2024, gender is baked into the Federal Budget By FW Money We need to talk about money By FW Equity The horror reality one in four women face By Kate Kachor Equity “I found out I was earning $15K less than two male colleagues in the same role.” By Briana Blackett Your inbox just got smarter If you’re not a member, sign up to our newsletter to get the best of Future Women in your inbox.