Culture Why Generation Z Might Just Save The World In an extract of her debut book, Silicon States, about the emerging power of Big Tech, futurist Lucie Greene explores how Generation Z is set to become the positive political force we've been waiting for. By Angela Ledgerwood Culture In an extract of her debut book, Silicon States, about the emerging power of Big Tech, futurist Lucie Greene explores how Generation Z is set to become the positive political force we've been waiting for. By Angela Ledgerwood Previous article Jessica Valenti: My Favourite Things Next article How Can You Be A Feminist And A Princess? The Challenge For Meghan Markle Futurist Lucie Greene has made a dazzling career out of understanding and predicting global consumer behaviours. As the Worldwide Director of the Innovation Group, J. Walter Thompson’s in-house futures and innovation think tank, Greene is the person who interprets how everything from technological innovations to contentious elections and geopolitical events will impact and potentially reshape our lives. In her new book Silicon States: The Power and Politics of Big Tech and What It Means for Our Future, she explores the role of Big Tech—that’s Google, Apple, Amazon, Facebook—and what their increasing power means in the current moment of political dissatisfaction. In this exclusive excerpt, she shares why she is still hopeful about the future, despite her words of warning about the power of largely unregulated Big Tech. Hint: Generation Z – the most politically engaged and conscientious generation to emerge in decades – a generation who will soon be able to wield their soulful personal politics with their electoral votes. Image credit: Author Lucie Greene / Jason Leiva Excerpted from Silicon States: The Power and Politics of Big Tech and What It Means for Our Future, copyright © 2018 by Lucie Greene. Reprinted by permission of Counterpoint Press. bookextractlookingforward Best Of Future Women Culture “Never an excuse”: Why Katrina still can’t stand the smell of bourbon By Sally Spicer Diamond Meet the leaders: Erin Vincent By Odessa Blain Diamond Meet the leaders: Malini Raj By Odessa Blain Diamond Meet the leaders: Azmeena Hussain By Odessa Blain Diamond Meet the leaders: Shannan Dodson By Odessa Blain Diamond Meet the leaders: Elly Desmarchelier By Odessa Blain Equity A sneak peek inside the sold-out budget event By Odessa Blain Culture Janine never thought divorce would mean losing her family and friends By Sally Spicer Your inbox just got smarter If you’re not a member, sign up to our newsletter to get the best of Future Women in your inbox.
