Sarah Glover Wants You To Know That Overnight Success Doesn’t Exist

“If you want to build your business you need to know how to use Instagram to your advantage,” she says. “It’s a great tool. It’s helped me freelance, I get to do my catering, and I get picked up by brands to design recipes for them – it’s a platform that is innovative and creative and changing. In terms of the audience that I’ve been able to capture, that’s directly the result of Instagram. It has a global community at its disposal and can offer you far bigger reach. But that doesn’t mean you need it – Bondi Bikkies was a Sydney-based company which grew only from word of mouth.”

“For me it’s not about showcasing who I am,” Sarah says. “I try not to put boundaries on myself with social media, because I find it limits my creativity, but subconsciously I don’t share anything too soppy or emotional. There are certain things I refuse to share because it’s not professional. I see my Instagram as an extension of my business, not a personal insight into my life – I always tell my friends if they want to know what’s going on in my personal life, they just have to call me.”

“Success is slow and steady, so don’t expect to become an overnight success or you won’t stand the test of time,” Sarah says. “More importantly, don’t rate your business on how many likes you get. Your product should speak for itself. At the end of the day if you have a great product, people will come back for more. Don’t be too eager to become an instant hit, it doesn’t exist.”

Image Credits: Instagram @missarahglover, @thewild_kitchen