British artist Ruth Fox is standing in front of a three metre high wrinkle, and pointing to the life-sized version on her face. “Oh yes, the wrinkle,” she laughs. “That was a nuts moment!”

That wrinkle formed the backdrop for Ruth’s recent TEDx talk, How to Rebel Against Body Image Idealism at Royal Holloway, University of London. It seemed only fitting, she says, that she shared a piece of herself that society has led her to believe isn’t beautiful.