Culture

Emma-Louise Pritchard On Environmental Activism: ‘Action Is The Right And Only Option’

The environmental activist and journalist uses Instagram to share the everyday changes she's making to do her bit for the planet. Along the way, she's inspiring others to do the same. Here, she tells her story.

By Natalie Cornish

Culture

The environmental activist and journalist uses Instagram to share the everyday changes she's making to do her bit for the planet. Along the way, she's inspiring others to do the same. Here, she tells her story.

By Natalie Cornish

“I have suffered from anxiety most of my life and, for me, natural disasters and those huge, scary headlines about the planet that seem so far out of our control have always been a trigger. But I find that one of the best treatments is action and trying to take back any control we do have, however small.

“Combining that with the best thing about being a journalist: having a platform from which to spread a positive message – I wanted to be a supportive, helpful and practical voice for anyone feeling uncertain and wanting to be more sustainable. The more I’ve delved into the topic, the more passionate I’ve become.

Image credit: Jez Smith

“When it comes to environmental issues, I believe that action is the right and only option. We don’t have a choice to do nothing. Whether it’s striking at work and joining protests; changing the habit of a lifetime and boldly asking your local butcher to fill your reusable container instead of a plastic tray; using a milkman, switching up your cleaning products or simply not buying that coffee every morning, this is all activism. We should never underestimate the power of the consumer, or ourselves as individuals. Activism is contagious.”

Finding Your Voice is a special photographic series highlighting female activism. You can follow Emma at @emmalouisepritchard