Already a Future Women? Sign in Culture Reclaiming your power at forty Em Rusciano outlines four lessons we can all take from her own seismic shift in priorities. By Em Rusciano Culture Em Rusciano outlines four lessons we can all take from her own seismic shift in priorities. By Em Rusciano Previous article Future Women and Carers Australia team up to help unpaid carers get back to work Next article ‘We are all shaped by the Blak women in our past’: Why Elders lie at the heart of Indigenous culture I’ve always been drawn to strong women who know who they are and what they want in life. As a kid, I much preferred Ursula to Ariel and Miss Hannigan to Annie. I was also convinced that Madonna was my biological mother. In my eyes, a woman only seemed to get more powerful the older she got.When I hit forty, I quickly realised that in the eyes of many marketers, advertisers and society in general, this wasn’t the case at all. I noticed the subtle yet relentless messaging of once a woman hits forty she should effectively shut up shop and be put out to pasture. Join the club Already a member? Sign in work in progress More from Future Women Culture “Never an excuse”: Why Katrina still can’t stand the smell of bourbon By Sally Spicer Diamond Meet the leaders: Erin Vincent By Odessa Blain Diamond Meet the leaders: Malini Raj By Odessa Blain Diamond Meet the leaders: Azmeena Hussain By Odessa Blain Your inbox just got smarter If you’re not a member, sign up to our newsletter to get the best of Future Women in your inbox.
