CHOOSE HER OWN ADVENTURE

Meet our friend Anna

Come play. And get more financially literate along the way.

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In collaboration with our Proud Partner

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WELCOME TO 'CHOOSE HER OWN ADVENTURE'

Anna is young, curious and fresh-out-of-school. But she is unlike anyone you’ve met before. Firstly, because Anna doesn’t really exist. Secondly, because Anna ages five decades in a matter of weeks. And thirdly, because Anna’s financial future lies squarely in your hands.

Fuelled by the quasi-democratic power of social media, we’re guiding Anna through a lifetime of the common crossroads faced by Australian women. We’ll also be getting more financially literate, as a cast of experts identify and unpack every economic benefit, risk and opportunity that comes Anna’s way.

This is a ride you’re going to want to take because, at every age and stage of their financially active lives, women are shortchanged.

Will this be the story for Anna? Or more importantly, for us?

WHERE TO FROM HERE?

In conversation with Future Women's Jamila Rizvi, two leading experts helped unpack the financial consequences of our life choices—both big and small.

Money School founder Lacey Filipich and Dawn Thomas, Senior Financial Advisor at The Wealth Designers, joined us to reflect on Anna's journey and offer practical tips to help us fine-tune our finances and recalibrate for a brighter, more bountiful future.

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HER LIFE SO FAR

Small choices, big impact – here's how you've voted in each decade

In Anna’s 20s, she started to invest. In herself, through tertiary education and travel – and in her superannuation.

In her 30s, Anna kept a foothold in the workforce. And negotiated a promotion on returning from her first maternity leave, to boot.

 

In Anna’s 40s, she took stock. Literally, by investing in a diversified index fund – and figuratively, by assessing her career and relationships.

 

In Anna’s 50s, she embraced fresh starts. She went all in on her business and opened up to life, and love, after facing divorce and loss.

 

In Anna’s 60s, she put herself first. She tackled her illness head-on, investing in her future and a well-earned retirement.

WHERE IS ANNA NOW?

Anna is now in her 70s and, thanks to some savvy financial outcome modelling from the Super Members Council, we can tell you that:

  • Anna’s choice to pursue higher education could result in $335,600 more in superannuation and $1.2 million more in lifetime income.
  • Her voluntary super contributions could increase her retirement savings by up to $97,500 and boost annual retirement income by $2,200.
  • Taking time out for children likely reduced her super by $55,500 and lifetime disposable income by $649,400.Our fictional friend did not escape the motherhood penalty but, generally speaking, her decisions likely contributed to a better outcome at retirement.

SMC estimates that Anna will have about $863,000 in super when she retires at 65. Using ASIC’s MoneySmart retirement planner, her estimated annual income in retirement (until age 92) would be around $68,000.

Anna’s estimated super balance at retirement assumes that she is in a top-performing fund. If she was in a low-performing fund, SMC estimates that her balance at retirement could be $268,000 less. The ATO has a useful YourSuper comparison tool that you can use to make sure you are with a top-performing fund.

Anna looks to have achieved economic security, but this is not the story for all Australian women – especially those in marginalised communities. While we continue to lag in the financial literacy stakes, if we want to make the calls in our own lives, we need to keep learning.

“We often default to gendered norms and tend to take a step back from financial topics. If you are partnered and decide to start a family, explore the ability to share your partner’s superannuation, not just their take-home pay.”

Money coach and Women with Cents founder Natasha Janssens, during Anna’s 30s.
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STAY UP TO DATE

Subscribe to the FW newsletter to receive insights and practical advice as Anna faces life's common financial crossroads.

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“Do not fear. You have plenty of time to learn how to invest – and even to make mistakes as you build your skills and confidence. You just have to get started. And you can start small, with a few hundred dollars.” 

Financial educator and Money School founder Lacey Filipich, during Anna’s 40s. 

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