Career

How to start a business from the ground up and persevere when the excitement wears off

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By Zara Seidler

Career

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By Zara Seidler

So, here I am. Two years into the full-time experiment of building The Daily Aus, a new-age media company for the next generation of news consumers. In that time, I’ve hired brilliant people, engaged hundreds of thousands of young Australians who aren’t ‘news people’, raised money from investors, navigated a rapidly changing media market and, most recently, written a book with my co-founder.

I’m always hesitant to share learnings when I, at the ripe old age of 26, am still in the process of learning (both about the world and myself). That said, this is what I wish I knew about starting a business from the ground up when I started.

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