Already a Future Women? Sign in Career How to use market gaps to grow your business From finding your niche to creating a loyal following By Tahnee Sharp Career From finding your niche to creating a loyal following By Tahnee Sharp Previous article “My heart was breaking”: Families like Amy’s are suffering Next article “Inexperienced” Catherine Livingstone is not done learning Building your own business comes with exciting challenges, and one of the most rewarding is finding ways to stand out in the market. Often, success lies in identifying market gaps – opportunities where customer needs aren’t being fully met or are completely overlooked.For Australian business owners, these gaps often emerge when customer preferences shift, technology evolves, existing solutions fail to meet customer expectations, or it can be as simple as poor customer service. Join the club Already a member? Sign in careerwork in progress More from FW Career 4 traits that make you more employable By Roxanne Calder Career Three things that could help solve Australia’s childcare crisis By Grace Jennings-Edquist Culture The question victim-survivors like me are tired of being asked By Geraldine Bilston Career “Inexperienced” Catherine Livingstone is not done learning By Odessa Blain Your inbox just got smarter If you’re not a member, sign up to our newsletter to get the best of Future Women in your inbox.
