Start-ups The Woman Behind ‘Tinder for Mums’ Reveals Her Start-Up Advice Michelle Kennedy, the former Director for dating app Bumble, was lonely after having a child. So she created an app to connect new mums. Now, she dishes out for advice for those with an idea. By Emily J. Brooks Start-ups Michelle Kennedy, the former Director for dating app Bumble, was lonely after having a child. So she created an app to connect new mums. Now, she dishes out for advice for those with an idea. By Emily J. Brooks Previous article A Sustainable Investment: Best Buys For Conscious Consumers Next article The Delight Of Making New, Adult Friends Michelle Kennedy is no stranger to an algorithm. The former lawyer was integral to Bumble’s success and is a former executive of European social networking site, Badoo. When she had her first child, Kennedy was quick to realise the digital world didn’t cater to mothers as intuitively as it did for 25-year-olds. Getting a date was easy as swiping right but as new mothers grasped new challenges and often isolation, the internet was failing to help them foster meaningful connections with one another.Peanut is an app serving as Tinder for mothers, and a social platform gaining global traction after Kennedy co-founded the company in early 2017. Greg Orlowski, who is also a parent and co-founder of Deliveroo, founded the company with her. The app helps mothers connect with like-minded mothers in their area, using a similar algorithm and geolocation tool similar to dating apps like Bumble and Tinder. Mothers log on with their Facebook profile, select personal descriptions and – just like peanut butter and jelly – the app connects them to a good match in their area. Founded is a series featuring female-founded startups going places. Meet the women driven by creativity and innovation, and listen up. Wisdom awaits. foundedstartups Best Of Future Women Leaders The six values guiding this former Premier By FW Wellbeing It took an ADHD diagnosis and a breakdown to change my relationship with work By Sally Spicer Leadership New FW partnership to boost number of women in cybersecurity By FW Gender diversity Soft Power By Briana Blackett Gender diversity Be honest. Did you think Bluey was a boy? By Briana Blackett Gender diversity Cyber expert laments “lost generation” in online misogyny panel By Sally Spicer Gender diversity Is this at the bottom of your To-Do list? By Briana Blackett Wellbeing How being a ‘good girl’ is holding you back By Dr Michelle McQuaid Your inbox just got smarter If you’re not a member, sign up to our newsletter to get the best of Future Women in your inbox.