Member Of The Month

Heidi Ireland: ‘One Of The Issues I Tackled Early On In My Career Was Finding My Voice In A Very Masculine Industry’.

The expert strategist shares how to drive change and progress ideas into something more.

By Becky Hansen

Member Of The Month

The expert strategist shares how to drive change and progress ideas into something more.

By Becky Hansen

Heidi Ireland is our December Member Of The Month. A talented business leader specialising in digital and marketing strategy, she heads up Industry Strategy for CarAdvice.com. Heidi has a formidable reputation and is kicking huge goals in the traditionally male-dominated industry.

The epitome of a self-starter, she’s creative, driven and knows how to hustle, hard. In her own words: “Focus, recover, repeat.” As a creative thinker and change management agent, Heidi thrives as Industry Strategy Director at CarAdvice.com as well as the founder of popular yoga app, YOGOJI.

What are you reading at the moment? Or if reading isn’t your jam, what are you listening to at the moment? Being the Director of Industry Strategy at CarAdvice.com – Australia’s largest publisher of premium automotive news and reviews – the majority of my time is spent consuming car content. To ensure I’m up to date across all things auto, I always have the latest episode of the CarAdvice podcast ready to go. *shameless plug*

I’m also currently curating my holiday reading list. I’ve just downloaded the book, ‘Why We Sleep’ by Matthew Walker. Goodness knows I’ll be doing a lot of it over the Christmas break.

The future for women looks… Exciting. Whilst there is still a way to go, the wheels are in motion and we’re headed in the right direction.

We can lift each other up by… Constantly communicating and encouraging women of all ages to dream, take risks and back themselves to follow their instincts.