‘If You Approach Everything As An Experiment, Even A Failure Is A Learning’: Adore Beauty Founder, Kate Morris

Adore Beauty's founder is the original disrupter, building an online cosmetics empire from her garage while the internet was in its infancy. These are the lessons Kate's learnt along the way.

By Natalie Cornish

Leaders

Adore Beauty's founder is the original disrupter, building an online cosmetics empire from her garage while the internet was in its infancy. These are the lessons Kate's learnt along the way.

By Natalie Cornish

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Nineteen years ago, self-confessed beauty junkie Kate Morris was working the cosmetic counter in a Melbourne department store to pay her way through university when she had a “lightbulb moment”.

“I really came to realise, whenever I told anybody what I did, how much women really disliked that experience of having to front up to a counter – and the hard sell,” Kate tells Future Women. “Most people came away from it feeling like they’d been a bit ripped off. They found the whole thing very disempowering and unpleasant. I thought, to me that doesn’t make any sense because I’ve always loved beauty products and I always found them uplifting and confidence-boosting at their best.

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Kate Morris is set to share more of her business smarts at our Future Women x Veuve Clicquot: Business Woman Talks in Melbourne on August 27th, alongside fintech startup entrepreneur, Grace Wong and Jacqui Bull, co-founder of Sidekicker, a technology platform backed by SEEK. Buy your ticket here.

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