‘Brand Is Synonymous With Business Now’: Tess Robinson

The creative director and Smack Bang Designs founder discusses 'overnight success', the definition of a hot mess, and the duality of motherhood and business.

By Emily Brooks

Leadership

The creative director and Smack Bang Designs founder discusses 'overnight success', the definition of a hot mess, and the duality of motherhood and business.

By Emily Brooks

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Tess Robinson doesn’t believe in overnight success.

The creative director and founder of creative agency Smack Bang Designs believes there are many hard years in the making of every ‘overnight success’. Her ‘overnight success’ started when she was 22-years-old, having just dropped out of her fourth university degree. Instead of choosing another or starting her career working for someone else, Robinson founded Smack Bang Designs without any industry experience.

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