Social media marketing for business is no longer a maybe, it’s a must. With so many platforms and strategies out there, it can be a confusing leap into the unknown that’s more time-wasting than time-saving in your day-to-day marketing activities.
With this in mind, we’ve partnered with General Assembly to help you with the tools for a airtight social media strategy.
Your masterclass instructor, Jordan Lomax, co-founder and director at Leasy and The Social Lab, will share the latest trends in social marketing and strategic tactics to build an integrated community, leaving you with an understanding of best practices for objective setting, strategy building and measuring success.
What you’ll learn
Insights and best practices for developing a social media strategy
Set-up checklist for you social media accounts
Best tools and tricks for content themes
Understanding KPIs and which ones are right for your business
What to bring
Please bring a laptop or note-taking materials
Your foundational understanding of basic platforms such as Facebook, Twitter, Instagram
Jordan is an experienced social and digital marketing manager as well as graphic designer, with a broad portfolio of previous clients across many different industries, including fashion, tech, music, travel and food. She has worked at Spotify, Shopbop, OMD Australia, and many other brands.
Currently, Jordan runs The Social Lab — a social, web and design agency servicing a range of clients, big and small, as well as developing her own product — a rental management application to be used by both tenants and agents, Leasy.