​Reclaiming your power at forty

I’ve always been drawn to strong women who know who they are and what they want in life. As a kid, I much preferred Ursula to Ariel and Miss Hannigan to Annie. I was also convinced that Madonna was my biological mother. In my eyes, a woman only seemed to get more powerful the older she got.

When I hit forty, I quickly realised that in the eyes of many marketers, advertisers and society in general, this wasn’t the case at all. I noticed the subtle yet relentless messaging of once a woman hits forty she should effectively shut up shop and be put out to pasture.